Getting to product-market-fit takes time. It requires a close relationship with your customers, carefully learning their pains, and crafting the right recipe to meet their needs. (Image:istockphoto)

How Ketchup Protected my Product Market Fit

Once, when meeting with the CEO of a new customer, I pulled out a bottle of ketchup and set it on the table.

It was one of these …

Once, when meeting with the CEO of a new customer, I pulled out a bottle of ketchup and set it on the table. (Image: istockphoto)